Cheryl Morrow

Cheryl Morrow is the epitome of hair care royalty, initially trained as a Cosmetologist, Barber, and Cosmetic Trichologist with a high level of knowledge and respect for curly hair care.

Born in San Diego in 1967, she is the daughter of Dr. Willie Morrow and Mrs. Gloria Morrow. As the legatee and daughter of the greatest beauty authority in the global beauty industry, she now serves as successor and CVO, Chief-Visionary-Officer of California Curl and Morrow Publishing. Working side-by-side and traveling around the world with her father, furnished Cheryl with extraordinary knowledge of the manufacturing process and science education that exclusively pertains to curly hair. This expertise has allowed her to design couture product lines for many celebrities and hair care distributors.

In 1985, Cheryl was chosen to represent the United States in the Hair Olympics. However, she declined this honor to go to London and accept her induction into the Intercoiffure Organization, in Paris, France. Cheryl went on to hone her salon management skills by attending the invitation-only Vidal Sassoon Institute of Salon Management in Beverly Hills, CA, and a 19-year residence in the Big Apple, NYC, which she says set her life on fire.

Today, Cheryl Morrow ventures into the new era of Afrocentric beauty, envisioning Black San Diego once again becoming the vibrant economy of her childhood. Bequeathed with over 3000 historical photos and documentation, 700 artistic originals, and over 1000 news periodicals, Cheryl continues her father's legacy. Morrow’s publishing began in 1959, and this year marks 65 years in beauty and media in San Diego.

With her love of technology, Cheryl digitized the first Black newsprint media in 2010; a newspaper her father started 38 years earlier as an advertising tool inside the Voice & Viewpoint newspaper. Cheryl says her greatest heirloom, is her parents' love and passion for private equity, community shareholding, and wealth building. Her motto is “Bet on Black.”